Tove Jansson (1914–2001) was a Finnish-Swedish writer and artist, best known as the creator of the Moomintrolls. Her stories combine humour, philosophy and warmth and explore themes such as family, freedom and the beauty of nature. Jansson's works have achieved iconic status and have thrilled both children and adults worldwide.

Astrid Lindgren (1907–2002) was a Swedish author known for classics such as Pippi Longstocking and Emil from Lønneberg. Her books celebrate children's imagination, freedom and courage, while often having a social awareness. Lindgren's works have inspired generations and made her one of the world's most loved children's book authors.

Anne Qvist is a Danish designer known for her functional and aesthetic design, which combines innovation and user-friendliness. She creates furniture and interiors with a focus on timelessness and sustainability. Her work has won international recognition for its focus on both form and function.

Martin Littau is a Danish art director and graphic designer based in Aarhus. He graduated from the School of Visual Communication in Haderslev and runs Studio Martin Littau, where he specializes in visual identity and branding.